Right now, we're focused on growing Pinterest and making it more valuable. To fund these efforts, we've taken outside investment from entrepreneurs and venture capitalists.
To make sure that Pinterest is here to stay, we're starting to experiment with promoting certain Pins from a select group of businesses. For our first test, we’ll promote a few Pins in search results and category feeds. For example, a Pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.”
Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.