Why is Pinterest asking for my birthday?

From time to time, we test out new ideas and features with small groups of randomly selected Pinners.
One of the things we're testing right now is asking people for their birthday info, which we're hoping will help us get even better at showing Pinners interesting recommendations.
Testing things like this lets us see how the new experience compares to what we have now, and collect Pinner feedback before we introduce new features to the rest of the world. So if you have any opinions you'd like to share, we're all ears!
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