Planning for the future: Promoted Pins

Updated on April 2nd, 2014

We started showing our first paid ads from a select group of businesses in April 2014. These Promoted Pins show up in search, Everything, Popular, and category feeds so that they're more relevant to Pinners. You can read more about our philosophy around advertising in this letter from our CEO and co-founder Ben Silbermann.

Here's what Promoted Pins look like:


They work just like regular Pins, only they have a special "promoted" label, along with a link to learn more about what that means.

We'd love to hear what you think.

If you have any feedback, please fill out this form: Feedback on Promoted Pins

If you're an interested business, fill out this form: Promoted Pins for business



Updated on October 9th, 2013: Starting to test promoting Pins

We wanted to let you know that we're starting our first test with promoting Pins today, so you may spot a few in your search results or category feeds on the web or in mobile apps. 



Original Post:

You may have heard about our plans to promote certain Pins from a select group of businesses. Here's a letter from our CEO Ben about this next step:

Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I've been pinning fun things we can do together, right now while he’s still little and later when he gets older. I know many of you do the same. Pinterest is where you keep your wish lists, vacation plans, dream home, and other things you want to do soon and in the future.  

That's why for us, it's so important that Pinterest is a service that will be here to stay. To help make sure it does, we're going to start experimenting with promoting certain Pins from a select group of businesses.  

I know some of you may be thinking, "Oh come the banner ads.” But we’re determined to not let that happen. While we haven't figured out all the details, I can say that promoted pins will be:  

Tasteful. No flashy banners or pop-up ads.

Transparent. We’ll always let you know if someone paid for what you see, or where you see it. 

Relevant. These pins should be about stuff you're actually interested in, like a delicious recipe, or a jacket that's your style. 

Improved based on your feedback. Keep letting us know what you think, and we'll keep working to make things better. 

For our first test, we'll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.” Nobody's paying for anything yet—we want to see how things go and, more than anything, hear what you think.  

Thanks so much for all your support these first few years, and we hope you'll keep pinning with us for many years to come!   

All the best,  




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