Pinterest Web Analytics helps businesses and website owners understand how Pinners are engaging with their content.
To access your analytics:
- Hover over your name in the top right of Pinterest
- Click Web Analytics
On the Site Metrics tab, you'll see:
- Pins: the daily average number of things Pinned from your website between Date 1 and Date 2
- Pinners: the daily average number of unique people who Pinned from your website between Date 1 and Date 2
- Repins: the daily average number of times Pins from your website were repinned on Pinterest between Date 1 - Date 2
- Repinners: the daily average number of unique people who repinned your Pins on Pinterest between x and y Date 1 - Date 2
- Impressions: the daily average number of times your Pins appeared in feed, search or boards on the web, iOS and Android between Date 1 - Date 2
- Reach: the daily average number of unique people who saw your Pins on Pinterest between Date 1 - Date 2
- Clicks: the daily average number of clicks to your website from Pinterest between Date 1 - Date 2
- Visitors: the daily average number of unique people who visit your website from Pinterest between Date 1 - Date 2
- +/- %: Percent increase or decrease from your current date range to the previous date range
You can change the date range for your results from the left date menu, and you can export your results to a CSV file on the right.
You can also toggle to see your website’s most recent Pins, most repinned Pins, and most clicked Pins:
- Most Recent: The most recent Pins from your website.
- Note: You can't select a date in the Most Recent tab because it is a live feed of things being Pinned from your website.
- Note: You can only see the top Pins from one day, or the last 7 or 14 days.
You can also export a CSV file of the 100 most recent, repinned or clicked Pins from the date range you chose.
We started collecting data for verified websites on November 1, 2012. Your data will go back to that date or the date you verified your website on Pinterest.
Unfortunately, there's no way for us to retrieve data from before these dates.
It's normal to see more clicks counted in Pinterest Web Analytics than in other analytics tools (like Google Analytics) because we're tracking clicks, not visits.
So, if a person clicks on two of your Pins within thirty minutes, Google Analytics only registers those clicks as one visit, but Pinterest Web Analytics counts it as two clicks.
It’s also possible for a person to go to your site and leave before your website analytics tracking code can record the visit.
If you just verified your website, you won't see your data for a few days.
If you’re unable to verify your website, then you won’t be able to use Pinterest Web Analytics at this time.
If you’ve found a data issue, let us know.
We’d love to hear your feedback on Pinterest Web Analytics.